What are die-cut stickers?
A die-cut sticker is cut to follow the exact outline of the design, so the finished sticker is the shape of the logo or artwork with no square or circular background around it. The cut goes all the way through the vinyl and its backing.
Die-cut vs. kiss-cut
Kiss-cutting cuts only the top vinyl layer and leaves the backing paper whole, so several stickers can peel from one sheet. Die-cutting cuts through the backing too, giving a single, clean-edged sticker in the shape of the design.
What is the difference between die-cut, kiss-cut, and sheet stickers?
| Die-cut | Kiss-cut | Sticker sheet | |
|---|---|---|---|
| What is cut | Vinyl and backing | Vinyl only | Vinyl only, several shapes |
| Backing shape | Same shape as the sticker | Square or rectangle around the sticker | One sheet holding many stickers |
| Peeling | Find the edge of the shape | Easier; the backing bends away | Easy; peel each sticker off the sheet |
| Look in hand | A finished shaped piece | A sticker on a card-like square | A set or pack |
| Best for | Logo stickers, merch, handouts | Thin or detailed shapes, printing on the backing | Sets, planners, kids, multi-design packs |
Very thin or spiky outlines are usually kiss-cut, or die-cut with a small border around the art, so the sticker does not tear. You may also see die-cut called "contour cut"; both mean the cut follows the design.
What are they used for?
- Logo stickers and branding
- Product labels and packaging seals
- Laptop, window, and giveaway stickers
Materials, sizes, and roll labels are compared in sticker types, cuts, and sizes. Order custom die-cut stickers, see our in-house sticker options here, or visit our sister brand Stickerine, which also prints custom die-cut stickers.
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