What size is a retractable banner stand? Standard 33 x 80 dimensions and print specs
The standard retractable banner is 33 x 80 inches. The graphic rolls up into an aluminum base, pulls up like a window shade, and hooks onto a pole, so one person can set it up in about a minute. Width is set by the base; height is often adjustable on telescoping poles.
Retractable banner stand size chart
| Stand width | Typical visible height | Centimeters | Best for |
|---|---|---|---|
| 24 in | About 80 in | 61 x 203 cm | Tight booths, counters, narrow lobby spots |
| 33 in | About 80 in | 84 x 203 cm | The standard: trade shows, lobbies, events, retail |
| 36 in | About 80 to 92 in | 91 x 203 to 234 cm | A little more width for wide logos |
| 48 in | About 80 to 92 in | 122 x 203 to 234 cm | Booth backdrops, stage sides |
| 60 in | About 80 to 92 in | 152 x 203 to 234 cm | Photo walls and large backdrops |
Print and file specs
| Spec | Recommendation |
|---|---|
| Artwork size | Full size (for example 33 x 80 in) or a proportional scale; check the exact template, because most stands need a few extra inches at the bottom that stay rolled inside the base |
| Resolution | 100 to 150 dpi at full size; vector logos and text preferred |
| Color | CMYK; supply Pantone references for brand colors |
| Side margins | At least 1 in clear of text on each side |
| Bottom zone | Keep critical content above about the bottom 10 in; it sits behind tables, feet, and crowds |
| Material | Anti-curl polyester or PET film made for roll-ups; standard 13 oz banner vinyl tends to curl at the edges |
| File format | Print-ready PDF with fonts outlined |
Design rules that work on a roll-up
- Logo and headline in the top third, roughly 5 to 7 feet off the floor, where they show over a crowd.
- Six to ten words of headline, readable from across an aisle.
- Detail and contact info in the middle, at eye level for someone who stopped.
- Nothing important at the very bottom.
What NameBadge.com offers
Our three single-sided pop-up banner stands all have a 33.5 inch printed width: the Value (Bernini) and Standard (Picasso) stands show a graphic adjustable from 36 to 78 inches tall, and the Premier (Matisse) shows 61 to 87 inches, with heavy-duty aluminum on the Standard and Premier, and a carrying case included with each. See them with banners and stands, or order a vinyl banner in the banner configurator. Printed in-house in the USA by a family-owned company since 2008; US orders over $200 ship free.
Frequently asked questions
What is the standard size of a retractable banner?
33 inches wide by about 80 inches tall (84 x 203 cm). It is the size most trade show booths and lobbies are planned around.
Is a roll-up banner the same as a pull-up or pop-up banner?
Yes. Retractable, roll-up, pull-up, and pop-up banner stand are different names for the same stand, where the graphic rolls into the base.
What resolution should a retractable banner file be?
100 to 150 dpi at full printed size. Because a banner is viewed from several feet away, higher resolutions add file size without visible gain, but logos and text should be vector.
Can I replace the graphic on a retractable stand?
On stands with an interchangeable or quick-change cassette or rail, yes. Economy stands are usually sold as one unit with the graphic.
How much space does a 33 x 80 banner stand take up?
About 33 inches wide and roughly 10 to 15 inches deep at the base once the feet swing out, so it fits beside a standard 6 foot table.
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